A 360 Quaker Oats consumer engagement campaign spanning from digital content to in-store. It contains original photography from a shoot conducted with NFL QB Andrew Luck.
The three CTA videos featuring Colts QB Andrew Luck lived primarily on Quaker's promotional microsite. For 3 years, my team and I were responsible for promoting Quaker's partnership with NFL Play60, an organization that empowers kids to get out and active for at least 60 minutes a day. I was the lead art director over each campaign, and executed the microsite, online videos, and all POS elements. I also designed and illustrated each key frame for the videos, and worked closely with NFL Films to direct and edit the content on location.